What was the primary reason for the Macintosh's failure to capture market share in the 1980s?

The primary reason for the Macintosh's failure to capture market share in the 1980s was indeed its high price. When the Macintosh was introduced, it was positioned as a premium product, which made it less accessible to the average consumer and smaller businesses. The price point limited its appeal in a market that was rapidly expanding and where competitors offered more affordable options.

Additionally, at that time, potential users were often more inclined to purchase PCs that offered similar functionalities at a much lower cost, leading to reduced sales for the Macintosh. This pricing strategy also created a significant barrier for widespread adoption in educational and corporate environments, which were critical segments for computing growth during that era.

Therefore, the high price not only restricted its market penetration but also contributed to consumers' perception that alternative models were more practical and economically viable choices.