What term is used to describe the moral or ideological structure within which beliefs and attitudes are formed?

The term that refers to the moral or ideological structure within which beliefs and attitudes are formed is "values." Values serve as the fundamental principles or standards that guide individuals and groups in determining what is considered right or wrong, important or unimportant, acceptable or unacceptable. They shape our viewpoints and influence our decisions, creating a framework from which we interpret the world around us.

In the context of media studies, understanding the values that underpin content can help decipher its messaging and the assumptions it conveys about various issues. The other terms, such as intentions, contexts, and assumptions, do not specifically describe the moral or ideological framework itself. Intentions relate to the motivations behind actions or messages, contexts refer to the circumstances surrounding a situation, and assumptions are often the beliefs that are taken for granted without proof. While all these elements contribute to how beliefs are formed, values are the core structural element that defines these attitudes at a moral level.