What technique did Kennedy utilize in his presidential campaign to reach voters?

Kennedy's use of television appearances in his presidential campaign marked a significant moment in political history, as it showcased the power of visual media in reaching and influencing voters. During the 1960 Presidential debates, particularly the first one against Richard Nixon, Kennedy's charisma and confidence were highly visible on the screen. This medium allowed him to connect with viewers in a way that was more personal and direct compared to traditional radio or print media.

Television allowed Kennedy to present his image and policies effectively, which played a crucial role in swaying public opinion during the campaign. The debates highlighted the contrast between Kennedy's youthful energy and Nixon's more experienced but less engaging demeanor, illustrating the impact of on-screen presence in political communication. This strategic focus on television over other means, such as radio or newspapers, which lacked the visual appeal and immediacy of live appearances, contributed to his successful outreach to a broad audience.