What significant change has occurred in audience demographics due to convergence?

The correct choice highlights the reality that convergence, which refers to the merging of previously distinct media channels and the blurring of lines between media formats, has led to a more fragmented audience. This fragmentation is characterized by the diversification of content delivery and consumption platforms, which allows audiences to choose from a wide range of media options tailored to their personal preferences and interests.

As a result, instead of a large, homogeneous mass audience consuming a few dominant media products, viewers now engage with specialized content across various platforms, such as streaming services, social media, and niche websites. This shift enables audiences to find communities and content that resonate with them, leading to a more segmented demographic landscape where individual tastes and habits are prominent.

This increase in fragmentation means different age groups, cultural backgrounds, and interests are now represented in smaller, distinct segments rather than one under the broad umbrella of a mass audience. The other choices do not accurately reflect the effects of convergence on audience demographics. For example, convergence does not inherently lead to a larger mass audience or a preference for traditional media, and it does not necessarily correlate with older audience demographics.