What is the second screen phenomenon?

The second screen phenomenon refers specifically to the practice of engaging with a secondary device, such as a smartphone, tablet, or computer, while watching television. This behavior has become increasingly popular with the rise of digital technology, as viewers often seek to enhance their viewing experience by sharing their thoughts on social media, looking up additional information about what they are watching, or interacting with other viewers concurrently.

This concept highlights how media consumption habits have evolved, enabling audiences to multitask and engage with content on multiple platforms simultaneously. It reflects a shift in how audiences interact with media, moving toward a more participatory culture where viewers are not just passive recipients but also active contributors to the discussions and narratives surrounding television content.

The other options describe unrelated behaviors that do not encapsulate the essence of the second screen phenomenon, as they do not involve using a secondary device in conjunction with TV viewing in the same manner.