What is the primary goal of content analysis in media studies?

The primary goal of content analysis in media studies is to systematically analyze the content of a media product. This method involves a structured examination of different elements within the media, such as themes, messages, language, imagery, and representations. By doing so, researchers can quantify and interpret patterns and trends, providing insights into how media conveys information and influences audiences.

This systematic approach allows for a comprehensive understanding of the media's impact on society and culture. It is critical for identifying biases, stereotypes, and various media effects, thereby contributing valuable data for further research and analysis in the field.

The other options focus on different aspects of media analysis that, while relevant, do not align specifically with the core purpose of content analysis. Audience reception, economic impact, and technical aspects involve different methodologies and areas of focus that do not center on the structured examination of media content itself.