What is meant by media convergence?

Media convergence refers to the process where different types of media, such as print, audio, video, and digital platforms, come together and interact through digital technology. This blending allows for the sharing and integration of content across various media platforms, leading to new forms of communication and consumption. For example, a story may be presented through text in an online article, included in a video format on a streaming service, or shared through social media channels, demonstrating how different media types can complement and enhance each other.

In the context of modern technology, media convergence is crucial because it allows creators and consumers to access information in multiple formats and through various channels, ultimately enhancing the user experience and expanding the reach of media content. This interconnectedness has reshaped the media landscape, creating a more interactive and engaging environment for audiences.