What is a characteristic of push mentality in media?

A characteristic of push mentality in media is centered around the idea of creating products and trying to create a need for them among the audience. This approach suggests that media producers and companies take an active role in promoting content or products, often prioritizing their own agenda or marketing strategies over the direct interests or feedback of the audience. Essentially, they assume that by pushing certain narratives or products onto consumers, they can shape preferences and demands.

This contrasts with an audience-driven approach, which focuses on responding to the needs and feedback of the audience. In a push mentality, the idea is to generate interest or demand through strategic marketing, even if the audience has not explicitly expressed a desire for that content or product. Thus, by emphasizing the creation of needs and shaping audience behavior through promotional tactics, the push mentality aims to stimulate consumption based on producers' initiatives rather than audience requests.