What factor distinguishes pull mentality from push mentality in the media landscape?

The distinction between pull mentality and push mentality in the media landscape primarily revolves around how audiences engage with content. Pull mentality is characterized by giving the audience more power and influence in choosing what content they want to consume. This approach is often seen in platforms where users actively seek out information and entertainment, such as streaming services, social media, or websites that allow for content discovery.

In contrast, push mentality tends to emphasize delivering content directly to the audience without their prior request—often through traditional marketing strategies like advertisements or broadcast media. While push strategies rely on reaching audiences regardless of their specific interests, pull mentality encourages audience agency and engagement, allowing consumers to select what they find relevant or appealing.

This empowerment of the audience reflects a shift in media consumption habits, where users now expect to navigate and curate their own media experiences rather than simply receiving content pushed to them.