What does the term denotation refer to in the context of images?

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Denotation specifically refers to the literal or straightforward meaning of an image without any interpretation or emotional attachment. It involves identifying what is directly visible or observable in the image, such as colors, objects, and their arrangement. This concept is foundational in media studies, as it allows for a clear understanding before delving into deeper analyses, such as connotation, which concerns the implied or symbolic meanings that images may convey. By focusing on denotation, one can objectively describe what is seen rather than what it might represent or evoke emotionally. This distinction is crucial in media analysis, as it lays the groundwork for more complex interpretations and discussions surrounding the image.

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