What does the term 'Convergence Culture' imply about media today?

The concept of 'Convergence Culture' suggests that media today is characterized by its interconnectivity and the way content flows across multiple platforms. This means that media experiences are not limited to a single format or channel; rather, they are integrated across various forms, such as television, film, online streaming, social media, and mobile applications. This interconnectedness allows audiences to engage with content in diverse ways, enhancing their overall experience and interaction with media.

In a convergence culture, audiences often find themselves interacting with the same narratives across different media formats, leading to a more immersive and participatory experience. For example, a single story might be told through a movie, a video game, a television series, and even social media posts. This cross-platform approach fosters a more dynamic relationship between creators and consumers, where audiences can contribute to discussions, fan art, and remixes, reinforcing the idea that modern media is not confined to traditional binaries but instead thrives on connectivity.

The other options do not accurately capture the essence of convergence culture. They either suggest a fragmentation of media, a limitation to traditional formats, or an oversimplified dominance of social media, which overlooks the richness and diversity of current media landscapes.