What aspect of storytelling does transmedia focus on?

Transmedia storytelling emphasizes the distribution of a narrative across multiple platforms, creating a more immersive and expansive experience for the audience. This approach allows different media forms—such as film, television, video games, websites, and social media—to contribute unique elements to a single narrative world. Each platform offers distinct avenues for exploration, enabling audiences to engage with the story in various ways and from different perspectives.

By utilizing multiple channels, transmedia storytelling enhances audience engagement, encouraging them to interact with the content more deeply. This multi-faceted engagement ultimately leads to a richer understanding and appreciation of the narrative as a whole, as viewers are prompted to seek out and piece together the entire story across different mediums.