What approach did networks take after the quiz show scandals regarding their relationship with sponsors?

After the quiz show scandals, networks recognized the need to reform their relationship with sponsors to regain the trust of the audience and uphold the integrity of their content. This led to networks actively working to gain control back from the sponsors. By asserting more editorial and creative control over programming, networks could ensure that the content produced was not unduly influenced by sponsor interests or pressure, as had been the case prior to the scandals. This shift was significant in establishing clearer boundaries between programming content and commercial interests, ultimately focusing more on maintaining the credibility of television programming.

The other options suggest strategies that would either further entrench sponsor power or eliminate sponsorship entirely, which would not be viable in a commercial broadcasting environment. The focus was instead on striking a balance that allowed networks to safeguard their programming integrity while still managing sponsorship relationships.