In the context of media studies, what is 'representation' concerned with?

Representation in media studies primarily focuses on how media texts reflect, shape, and construct reality. This concept encompasses the portrayal of various social groups, identities, and issues within media content. By examining representation, media analysts can explore how different perspectives are highlighted or marginalized, and how these depictions influence audience perceptions of reality.

The focus on representation allows for an understanding of the power dynamics at play in media portrayals, influencing societal attitudes and beliefs. It invites critical discussions about who gets to tell stories and how those stories are framed, thereby impacting cultural narratives.

In contrast, the other options touch on different aspects of media but do not address the core idea of representation. Financial success pertains to the commercial viability of media projects rather than their content. Technical quality focuses on the craftsmanship and production values of media, without delving into the meanings conveyed within the text. Strategies used for advertising relate to marketing tactics and do not inherently concern how reality is depicted through media.