According to Marshall McLuhan, where does convergence primarily occur?

Marshall McLuhan's concept of convergence emphasizes that it occurs primarily within the brains of individual consumers. This perspective is rooted in his belief that the medium itself shapes and alters human perception and thinking. McLuhan argued that different forms of media create unique environments that influence the way individuals process information, thereby leading to a convergence of experiences and meanings.

The transformation and integration of diverse media forms into personal understanding highlight the active role of consumers in interpreting and connecting various media content. This notion aligns with McLuhan's famous phrase "the medium is the message," suggesting that the psychological and cognitive impacts of media are paramount in shaping how people perceive reality.

While other options bring in aspects of media convergence, they do not encapsulate the internal cognitive process that McLuhan emphasizes. For instance, while media appliances, large audience groups, and government regulations can influence media landscapes, they do not address the individual-level merging of ideas and perceptions that is central to McLuhan's theory.